Monday, May 7, 2012

Chocolate Bytes: Multicultural Oreos

Had to share this article about Oreos that appeared in the San Francisco Chronicle today.

Whether it's green tea Oreos in China, a chocolate and peanut variety in Indonesia, or banana and dulce de leche Oreos in Argentina, a lot rides on Kraft's efforts to develop alternatives to the iconic cookie-and-cream combination. The 100-year-old sandwich cookie, a $2 billion brand, is going global in a big way. Emerging markets will account for about half of Oreo sales this year; over the past five years, emerging markets including Asia and Latin America have been the major drivers of the brand's growth. Thanks to the overseas push, overall Oreo sales grew nearly 25 percent in 2011.

Let me know what flavor you would fancy.

No comments: